Our client, a leading technology company in Southeast Asia, is looking for a Head of Campaign to lead the strategy, execution, and optimization of marketing campaigns across diverse markets. In this pivotal role, you will develop performance frameworks, analyze user engagement data, and drive impactful initiatives to enhance conversions and maximize ROI. This is an exciting opportunity for a results-driven leader to shape the success of campaigns while collaborating with regional teams to tailor strategies for local markets.

In this role, you will get to:

Build and Implement Campaign Frameworks

• Establish comprehensive frameworks to measure and improve campaign success, ensuring alignment with business objectives.
• Define and implement KPIs and benchmarks to consistently track and optimize traffic, user engagement, and conversion rates.
• Serve as the central contact for satellite markets, providing strategic guidance and operational support for localized campaigns.
• Adapt overarching strategies to address the unique needs and preferences of regional markets, ensuring relevance and impact.

Analyze Performance and Drive Optimization

• Dive deep into campaign performance data and user journeys to identify trends, gaps, and growth opportunities.
• Generate actionable insights to refine strategies and maximize ROI, enhancing the overall effectiveness of campaigns.
• Work with cross-functional teams to optimize in-app content, product layouts, and user flows for improved engagement and conversions.
• Continuously enhance monitoring processes and establish best practices to elevate campaign execution across teams.
• Actively gather feedback from stakeholders to refine campaign frameworks and ensure alignment with evolving objectives.

Communicate Results and Insights Effectively

• Share campaign progress, outcomes, and insights with stakeholders using compelling, data-driven narratives.
• Deliver detailed performance reports with practical recommendations to guide future campaign initiatives.

You'll be successful if you have:

• 10+ years of experience in campaign management, marketing, or a related field, with at least 2 years in leadership roles managing cross-functional teams.
• A Bachelor’s degree in Marketing, Business, or a related discipline (Master’s degree preferred).
• Proven ability to lead conversion rate optimization, user journey enhancements, and revenue growth initiatives.
• Strong analytical expertise, with a track record of using data to inform decisions and improve campaign performance.
• Exceptional collaboration skills and the ability to manage diverse stakeholders, including regional market teams.
• Familiarity with campaign management platforms, traffic optimization tools, and user engagement strategies.
• A results-oriented mindset, with a focus on delivering impactful outcomes that enhance user experiences.
• Excellent communication skills, with the ability to present data-driven insights in a clear and persuasive manner.